Merav Levkowitz Merav Levkowitz

5 Signs of Good UX Copy

How do we know if UX copy is good? While it varies across industries and brands, here are five things we UX writers strive for in crafting copy, no matter what product we’re working on.

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Merav Levkowitz Merav Levkowitz

4 Important Traits UX Writers Bring to the Table  

UX writers aren’t just grammar nerds who fill in the Lorem ipsums with real words. They’re a rich asset to a product team, and they bring to the table traits that are essential for designing good user experiences.

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Merav Levkowitz Merav Levkowitz

Out: Personas. In: Archetypes.

When I was first getting started in UX writing, one of the things that stood out to me was the use of personas. In the years since, I’ve ditched personas, especially for products, in favor of archetypes. Read on to learn why.

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Merav Levkowitz Merav Levkowitz

6 Reasons Why You Should Care About UX Writing

A few weeks ago I posted about why companies care (or should) about UX writing. Now I’m back here to share why you should care about UX writing, especially if you’re a freelance writer looking for a new niche or focus.

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Merav Levkowitz Merav Levkowitz

How I Make Work from Home Work for Me

“I’ll never be a freelancer. I’ll never work from home.” I said that LOTS in my first job out of college. A couple of years after that, I left a job and ended up freelancing. Here’s how I’ve made 10 years of WFH work for me.

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