Drive usability and engagement, and

deliver incredible user experiences

through the

copy in your product

The right words on your website or app:

📈 Boost engagement
and retention

💥 Supercharge your
user experience

📚 Tell your story
the way it should be told

I can write them for you or teach you how.

 Just ask them:

Communicate your ideas. Connect with your audience. ✨

  • UX Writing

    UX copy for apps, platforms, and wearables that boosts usability, conveys your voice and tone, and delights users

    Write My Product

  • Workshops

    Hands-on workshops that bring teams together and get them to think about UX writing, voice and tone, messaging, and more

    Train My Team

 

Hi, I’m Merav 👋

I’m a UX writing expert, lecturer, and consultant. 

I write copy for websites, apps, and digital products that helps high-tech companies: 

  • Generate and convert leads 

  • Boost usability

  • Engage and retain users

  • Reduce customer support tickets 

  • Create a digital presence

  • Strengthen their brand voice and tell their story 

(And I train teams to do all of that on their own, too.)

Let’s Chat

Getting it right, every time.

 Merav gets it right, right away, every time. In just a few short conversations, she understood exactly what we do and turned it into awesome content and messages. We couldn’t have hoped for better results.

– Erez Tal, AR51

Best. Writer. Ever.

Merav is the best writer I’ve ever worked with, and probably the best one in Israel. She's able to work on tight deadlines, she spins feedback and makes it even better, and she sets and keeps a high bar for language, voice, and tone.

– Tomer Gabbai, Frontitude

 I work best with brands that:

Are looking for a partner (not an order-taker). I ask lots of questions about the direction you’re going in and, in many cases, push back and challenge your rationale.

Love going deep. I really want to understand you, your product, and your business—who you target, what you’re trying to solve, why it matters.

Love a diverse point of view. I’ve had a lot of unique experiences and seen a lot, which means that I often present perspectives you haven’t considered.

Are willing to invest time and money. Good work takes time. Great work takes several rounds of edits, with lots of coffee-and-sunshine-fueled breaks and shower-thinking in between.