Empower your team to write engaging copy and design delightful user experiences on their own

Copy and UX writing workshops for product, design, and marketing teams

Here’s just a small sample of workshops I’ve led:

  • Ad Microcopy for Better Engagement

    For teams ranging from 5 to 50 people at companies like Natural Intelligence, Trafficpoint, GlassesUSA.com, and more

  • UX Writing 101 for Localization

    For 10-person localization team, including language leads covering 6 languages, product designers, and product managers

  • UX Writing for Product-Led Growth

    Intro to engagement and usability at a strategic marketing and product offsite

  • UX Writing and Writing for Engagement

    2-part workshop for 15-person marketing team and 15-person product team

 Here’s a sample of lectures I’ve given:

  • Technion – Israel Institute of Technology –
    Intro to UX Writing for UX Design certificate program


  • The UX Writer Conference, October 2021 –
    “The Holy Trinity of Engagement: 3 Key Components for More Clicks, Signups, and Successful User Journeys”

Merav worked with us to tailor a series of three training sessions for our team of designers, researchers, and product managers which balanced foundational principles and scaled to more advanced topics. The sessions were engaging and pulled in relevant examples four our specific domain, and since the sessions we have seen the design team leveraging the skills and using the tools provided. Thank you, Merav, for the inclusive and informational learning space that you created!

Kristy Streefkerk, Sr Manager, UX Design

Wanted to drop you this note and say a big thank you for running the workshops in our offices. The combination of a theoretical background about UX writing and a super-practical product discussion was super useful and exactly what we needed. I feel like this workshop jumpstarted cross-functional collaboration around UX writing, and I'm looking forward to a more professional and aligned output from the team as we move ahead into our next projects.

Guy Eldar, Director of Product

Merav's two-part workshop opened our teams' (designers, technical writers, and product managers) eyes to UX writing and microcopy best practices and how we can all implement them in our work to make our products better. Merav's clear and engaging presentation made the content memorable and easy to follow, and her inclusion of examples from our own products made it very relevant and connected it to our daily work. The workshops inspired us to continue the discussion about UX writing internally and take steps to make it a more concrete part of our workflow. 

Inbar Markevitch, Global Learning & OD Specialist 

In a single workshop, Merav gave us a thorough breakdown of microcopy and addressed every single one of our questions. She left us with clear action items and an in-depth understanding of how we can improve our content and better serve our users. We strongly recommend enlisting Merav’s expertise for anyone who wants to raise their product microcopy to the next level.

Tamar Belkin, VP Marketing

We loved getting out of our regular routine to explore our content and learn from you. We appreciated that the workshop was informative and practical, including catchy concepts and insights that are easy to remember and implement. Plus, it was fun!

Dana Shalev, Head of Product Marketing

 Ready to book a workshop for your team?